Fendi has always had an instinct for the zeitgeist. And in its 100th anniversary year, the Roman fashion house is signaling more than just a celebratory milestone—it’s signaling a new global era. By appointing Bang Chan of the K-pop phenomenon Stray Kids as its latest brand ambassador, Fendi reminds us that luxury’s future hinges on cultural fluency and a flair for the unexpected.
Bang Chan’s appointment is more than a celebrity cameo; it’s a move that captures the opulence and optimism of this century-old label while nodding to fashion’s increasingly global audience. At Fendi’s menswear spring 2025 show in Milan, he sat front row alongside British actor Nicholas Galitzine—another Fendi ambassador—demonstrating that the brand is building a collective of eclectic personalities. Yet it was Bang Chan who stole the spotlight, wearing the label’s signature mix of playful silhouettes and refined tailoring, all while embodying that dynamic blend of streetwise attitude and stage presence unique to K-pop.
Since then, Bang Chan’s Fendi ensembles have made appearances around the globe, from music festivals like I-Days Milano 2024 and BST Hyde Park 2024 to Stray Kids’ own World Tour . His fashion choices reflect the same effortless style that resonates with the brand’s Roman heritage: an appreciation for craftsmanship laced with a contemporary edge.
In a moment when brand ambassadors often cycle through fashion houses with dizzying speed, Bang Chan’s affiliation feels surprisingly genuine. “I felt an immediate connection to Fendi with its creative and fun spirit,” the singer, rapper, and composer said. That playful energy offers a natural extension of Fendi’s design ethos—luxe and joyous, but always mindful of the cultural conversation.
Looking ahead, Fendi will ring in its centenary with a coed fashion show during Milan Fashion Week in February, led by Silvia Venturini Fendi. Expect Bang Chan’s influence to be part of the narrative. If the last century has shaped Fendi into one of the pillars of Italian craftsmanship, the next century depends on global touchstones like K-pop that galvanize fans and set trends. With Bang Chan as the brand ambassador, Fendi wields its heritage as both shield and springboard—fashion that honors tradition even as it embraces the blazing horizon of popular culture.
FAQs
- Who is Bang Chan in Stray Kids?
He is the group’s leader, singer, rapper, and composer, recognized for his musical and onstage charisma. - What makes Bang Chan a fitting brand ambassador for Fendi?
His dynamic style and global K-pop influence align perfectly with Fendi’s luxurious yet playful identity. - What is Fendi celebrating in its centenary year?
The Rome-based fashion house is marking 100 years of innovative design and Italian craftsmanship. - How does Nicholas Galitzine fit into Fendi’s ambassador program?
The British actor is also part of Fendi’s growing ambassador roster, showcasing the brand’s wide cultural appeal. - What can we expect from Fendi’s coed show at Milan Fashion Week?
Spearheaded by Silvia Venturini Fendi, the show will likely fuse tradition with fresh, global influences—possibly including looks tied to Bang Chan’s aesthetic.
