A gentle flutter of pink lace and plush fabrics heralds an unexpected yet deliciously on-point partnership: Rosé, the beloved BLACKPINK vocalist, is stepping into the spotlight as the face of SKIMS’ 2025 Valentine’s Day campaign. The visuals practically glow with charm, courtesy of photographer Carin Backoff. There’s an air of sweet flirtation—equal parts sugar and spice—in this collection, which dances between soft romance and modern bravado.
Rosé’s star has only soared higher since “APT,” her sultry duet with Bruno Mars, topped global charts. She arrives at this Valentine’s spotlight with the confident ease of a performer who’s well-accustomed to iconic moments. A swirl of baby pink and candy red sets the scene for camis, slip dresses, and boy shorts that nod to the flirty aesthetic of the 1980s. The subtle heart motifs and plush textures deliver that playful intimacy SKIMS has become known for.
Quintessential Rosé details shine through every shot: The swirling waves of blonde hair, the effortless pairing of a cropped hoodie and perfectly tailored mini shorts, and that irrepressible stage-ready radiance. It’s the look of someone who genuinely treasures Valentine’s Day—maybe because, as she confesses, her birthday falls just days before. That timing, she says, makes the holiday feel like an encore celebration of love, friendship, and all things pink. If you believe Rosé, this collection hits that sweet spot between “romantic and cute.”
Kim Kardashian, ever the mastermind behind SKIMS, calls Rosé the “ultimate Valentine”—praising her elegant energy and unflappable spirit. The brand has been racking up star-studded campaigns for years, from the moody romance of Lana Del Rey’s viral photos to this audacious K-pop takeover. And with Rosé at the helm, it’s not just about lingerie and loungewear; it’s a cultural moment that fuses global pop with Kardashian’s savvy business sense.
SKIMS’ Valentine’s Day Shop is already open for a sneak peek, with the official release set for January 23 on skims.com. Prices range from budget-friendly everyday pieces like $18 thongs to sumptuous $120 sleep sets. Like so many SKIMS drops, these designs marry functionality with that unmistakable “I woke up like this” vibe—though a spunky pink hoodie or lacy slip definitely says “I woke up determined to be noticed.”
Rosé has been basking in victory after victory—her debut album “Rosie” soared on the Billboard 200 charts, cementing her place as a record-breaking solo K-pop artist. This Valentine’s Day campaign seems to confirm the next stage of her fashion journey, aligning her with a brand that thrives on star power and unstoppable momentum. Whether you’re a dyed-in-the-wool K-pop devotee or simply a fan of plush intimates, there’s something irresistible about this campaign. It’s Rosé SKIMS Valentine season, and everyone’s invited to the party.
FAQs
- Who is Rosé from BLACKPINK?
Rosé is a vocalist and dancer in the K-pop group BLACKPINK, known for her powerful singing and global influence in fashion and music. - What is the SKIMS Valentine’s Day 2025 Collection?
SKIMS’ Valentine’s Day 2025 Collection is a romantic lineup of lingerie and loungewear, featuring limited-edition pieces in soft pinks and reds, perfect for festive celebrations. - Why is Rosé featured in the SKIMS campaign?
She was chosen for her global star appeal, record-breaking music achievements, and distinctive style that aligns with SKIMS’ bold and modern aesthetic. - What is “APT” by Rosé and Bruno Mars?
“APT” is a hit collaboration between Rosé and Bruno Mars, topping charts worldwide and spotlighting Rosé’s versatility as a solo artist. - When can I purchase the new SKIMS Valentine’s Day pieces?
The collection is preview-ready now and officially hits skims.com on January 23, 2025, with styles starting at $18.
