LISA, the global K-pop sensation, has carved out a striking new chapter for herself—this time under the storied banner of Louis Vuitton. Making her first official appearance for the esteemed fashion house, she embodies an audacious merger of pop culture and high art, captured on film by the legendary Steven Meisel.
In a surprising twist worthy of the headlines, the set design emerges as a hero in its own right. Tapping French contemporary artist Laurent Grasso’s retro-futuristic landscapes, Meisel situates the Louis Vuitton Spring 2025 collection against richly rendered backdrops from Grasso’s “Studies Into the Past” series. These dreamlike visions of historical references, once seen on the Cour Carrée runway, now morph into the compelling stage upon which LISA’s modern sartorial narrative unfolds.
The Pulse of Artistry
Laurent Grasso confesses a fascination with Nicolas Ghesquière’s approach to design, especially the designer’s knack for staging runway shows in locales steeped in significance and power. It’s this very interplay between place and feeling, Grasso notes, that resonates with his own filmic endeavors and site-specific works. In his words, combining such potent artistic synergy with LISA’s pop magnetism and co-campaign muse Saoirse Ronan yields an “absolutely incredible cocktail.”
A Wider Brand Narrative
This dynamic campaign underscores Louis Vuitton’s ongoing desire to bridge mainstream star power and boundary-pushing aesthetics. LISA, who was introduced as a brand ambassador last summer alongside names like J-Hope, Sophie Turner, and Zendaya, offers a fresh perspective on the label’s creative collaborations. She epitomizes a new wave of global influencers unafraid to mingle street-level enthusiasm with runway drama.
A Cultural Moment
For a generation that’s grown up with social media as a primary source of style inspiration, LISA’s Louis Vuitton debut signals much more than a single campaign. It symbolizes a deeper cultural shift, wherein global pop icons front major luxury houses and inspire consumers to envision themselves in similarly bold statements. If fashion’s ultimate goal is to invite us into a more imaginative world, then LISA just flung open the doors in her signature, inimitable style.
FAQs
- Who is featured in the Lisa Louis Vuitton Campaign?
Lisa stars alongside actor Saoirse Ronan in a campaign lensed by photographer Steven Meisel. - What is the theme of this Louis Vuitton collection?
It highlights retro-futuristic elements inspired by French artist Laurent Grasso’s dreamlike historical paintings. - Why is Laurent Grasso’s art a focal point?
Grasso’s “Studies Into the Past” series echoes Nicolas Ghesquière’s fascination with powerful, evocative settings. - When did Lisa join Louis Vuitton as an ambassador?
She was named an official LV ambassador last summer, joining a roster that includes J-Hope, Sophie Turner, and Zendaya.
