Rihanna is no stranger to turning up the heat, and this time she’s taking aim at Valentine’s Day with a scorching new Savage X Fenty campaign. Decked out as a modern-day Cupid—complete with a bow and arrow—the music and fashion icon shows off “Loveline,” her sultry 2025 Valentine’s Day collection. And let’s just say, she’s giving a whole new meaning to the phrase “red alert.”
In a sizzling set of campaign images, Rihanna rocks a fiery lace bra, matching garter belt, and see-through panties that leave just enough to the imagination. The multi-hyphenate’s ensemble is draped in scarlet roses, making her the undisputed queen of Cupid’s court. If Mariah Carey is all about Christmas, Rihanna’s putting her name on Feb. 14.
Of course, the Savage X Fenty founder didn’t stop with her own head-turning shots. Known for championing every kind of love, she tapped Love Island: USA sweethearts Serena and Kordell to spread that affectionate vibe. Joining them are the TikTok-famous LeBlanc sisters, Hayley and Jules, who bring family love into the spotlight, along with best friends Jade Gordon, Minami Gessel, and Noni Cyngor—because Galentine’s Day is also a thing, folks.
“Valentine’s Day is about love in every form,” Rihanna explained while unveiling the line. True to her ethos, Savage X Fenty’s “Loveline” drop spans everything from racy bodysuits and itty-bitty thongs to floral-patterned stockings and boxers emblazoned with “Valentine Fine.” With inclusive sizing and an accessible price range (starting at $9.95 for Rewards members, or $12.95 for non-members), Rihanna’s new collection promises a look for every body, every style, and every occasion.
Whether you’re snuggling up with your significant other, venturing out on a date, or just celebrating your own fabulous self, Rihanna’s Savage X Fenty Valentine’s Day collection pretty much guarantees you’ll make an entrance. She’s even bringing a healthy dose of playful touches—like opera gloves and pinstripe pajamas—so you can choose exactly how dramatic you want your night (or day) to be.
If Cupid’s arrow has your name on it (or you just love a good lingerie moment), head to Savage X Fenty’s website or one of their retail stores and prepare to be smitten. As Rihanna proves, there’s no such thing as too early to start celebrating. After all, when you’re the reigning queen of Valentine’s Day, the love fest can begin whenever you say so.
