When Rihanna built her empire under the Fenty umbrella, she didn’t just create products—she crafted a movement. Now, that movement has found its newest muse in GloRilla, the Grammy-nominated rapper whose larger-than-life persona and unapologetic confidence make her the perfect ambassador for Fenty’s beauty, skincare, and lingerie lines. As the first-ever joint partner across all Fenty brands, GloRilla isn’t just selling products; she’s embodying the ethos of self-expression and empowerment that defines the brand.
The partnership was unveiled this week with a campaign that showcases GloRilla in Savage X Fenty lingerie, her edges laid to perfection using Fenty Hair’s “The Controlling Type” Edge Control Gel and “The Side Stick” styling tool. Her lip look? A sultry yet understated combination of Fenty Beauty’s “Trace’d Out” Pencil Lip Liner in “I Woodn’t,” the glossy “Gloss Bomb Stix” in “Two’Lip Kiss,” and the hydrating “Treatz” Lip Oil in “Dragon Fruit.” It’s a masterclass in effortless glamour, blending boldness with subtlety—a balance GloRilla seems to strike effortlessly both on and off the stage.
In a press statement, GloRilla expressed her excitement about the collaboration, calling it an honor to represent Rihanna’s vision. “This spring season is all about celebrating confidence, boldness, and embracing your glow,” she said. And indeed, GloRilla’s presence brings a fresh energy to Fenty’s campaigns. Whether she’s modeling lingerie or sharing her favorite beauty products, she exudes a sense of authenticity that resonates deeply with fans.
For those eager to replicate her signature look, GloRilla has curated “Glo’s Glam,” a selection of her go-to Fenty products. Among them is the Soft’Lit Foundation in shade 300, praised for its ability to brighten and hydrate while providing medium coverage. Paired with the Gloss Bomb Stix in “Two’Lip Kiss,” it creates a radiant finish that enhances natural beauty without masking it. Meanwhile, the Butta Drop Body Cream in Fenty Fresh scent has become a staple in her daily routine, offering skin a nourished, replenished glow thanks to its blend of seven essential oils. For her hair, GloRilla swears by “The Controlling Type” Edge Control Gel, which ensures her curls and edges remain sleek and polished—a detail her fans have long admired.
What makes this partnership particularly compelling is how seamlessly GloRilla fits into the Fenty universe. Rihanna’s brands have always been about inclusivity, innovation, and individuality, and GloRilla embodies these values in spades. Her confidence is magnetic, her style is unmistakable, and her influence extends far beyond music. Fans have already embraced her transition into the beauty world, flooding Instagram comments with praise. “She’s giving hair and face,” one follower wrote, encapsulating the sentiment perfectly.
Through April 2025, GloRilla will appear in campaigns spanning Fenty’s apparel, beauty, and skincare lines, each one celebrating the art of transformation—not just physically, but emotionally. This collaboration isn’t just about selling lip gloss or lingerie; it’s about inspiring people to embrace their unique selves, to step into their power, and to glow like GloRilla does.
As fashion and beauty continue to intersect in increasingly creative ways, GloRilla’s partnership with Fenty feels less like a marketing strategy and more like a cultural moment. She’s not just a spokesperson; she’s a symbol of what it means to be bold, unapologetic, and undeniably fabulous.
FAQs:
Q1: Who is GloRilla?
A1: GloRilla is a Grammy-nominated rapper from Memphis, Tennessee, known for her breakout hit “F.N.F. (Let’s Go)” and her fearless approach to music and fashion.
Q2: What is Fenty?
A2: Fenty is a global lifestyle brand founded by Rihanna, offering innovative products in beauty, skincare, haircare, and lingerie, celebrated for its commitment to inclusivity.
Q3: Why is GloRilla partnering with Fenty?
A3: GloRilla’s partnership with Fenty highlights her role as the first-ever joint ambassador across the brand’s beauty, skincare, and lingerie lines, emphasizing confidence and self-expression.
