Scent is an invisible art form, one that transcends language and speaks directly to emotion. And when it comes to creating fragrances, few artists today understand this better than Billie Eilish. With the launch of Your Turn, her fourth fragrance, Eilish has once again proven herself not just as a musician but as a true olfactory storyteller.
Your Turn isn’t merely another addition to her growing fragrance empire—it’s a bold exploration of contrasts, blending playfulness with sensuality, freshness with warmth. The scent opens with a burst of citrusy bergamot peel, spicy cardamom, and zesty ginger, evoking a sense of energy and intrigue. As it evolves, the heart reveals itself: velvety peach skin, sultry night-blooming jasmine, and a whisper of coconut water create a lush, almost edible softness. Finally, the base settles into a comforting embrace of Australian sandalwood, luxurious musks, and upcycled Sylvamber—a sustainably sourced note that adds depth and richness. It’s a journey, much like listening to one of her songs, where every layer tells its own story.
What sets Your Turn apart from Eilish’s previous fragrances—Eilish Eau de Parfum, No. 2, and No. 3—isn’t just the scent profile but also the bottle design. Gone are the sculptural busts inspired by her own figure; instead, we find a striking pair of chrome dice, reflecting light and shadow in ways that feel both playful and sophisticated. “I’ve always been passionate about scent and the process of creating something new,” Eilish said in a press release. “This time, I wanted the bottle to represent individuality and the endless possibilities that come when people bet on themselves.”
The fragrance was developed in collaboration with Frank Voelkl, the master perfumer behind cult favorites like Santal 33 and Glossier You. For Voelkl, working with Eilish was a unique challenge. “Creating Your Turn was a journey of discovery,” he explained. “Billie wanted something intimate yet unexpected—a scent that captures individuality and the beauty of contrast.” Together, they crafted a perfume that feels deeply personal yet universally appealing, much like Eilish’s music.
But Your Turn isn’t just about aesthetics or scent—it’s a testament to sustainability. Like all of Eilish’s fragrances, it’s vegan, cruelty-free, paraben-free, and made with clean ingredients. The packaging is printed on Envirofoil, a recyclable metallic material, and produced using 100% renewable wind energy. Even the bottle itself is designed to be reused as decor long after the last spritz. This commitment to environmental responsibility mirrors Eilish’s advocacy for social and ecological causes, making Your Turn not just a product but a philosophy.
For fans of Eilish’s original fragrance, which became a cult favorite thanks to its warm, fluffy vanilla notes, Your Turn offers something entirely different. While the first scent was cozy and enveloping, this latest iteration leans into boldness and complexity. It’s a reflection of Eilish’s evolution—not just as an artist but as a human being who continues to push boundaries while staying true to her values.
Retailing at $90 USD, Your Turn is now available exclusively on billieeilishfragrances.com, with plans for a wider rollout at Ulta Beauty and select global retailers this spring. Whether you’re a longtime fan of her fragrances or new to the world of Billie Eilish scents, Your Turn invites you to experience a fragrance that’s as multifaceted and daring as the woman behind it.
FAQs:
Q: What makes Billie Eilish’s fragrances unique?
A: Billie Eilish’s fragrances stand out for their combination of bold scent profiles, artistic bottle designs, and commitment to sustainability.
Q: Who is Frank Voelkl?
A: Frank Voelkl is a renowned perfumer known for creating iconic scents like Santal 33 and Glossier You. He collaborated with Billie Eilish on Your Turn.
Q: What is special about the bottle design of Your Turn?
A: The bottle resembles a pair of chrome dice, symbolizing individuality and self-confidence, and is designed to double as reusable home decor.
Q: Is Your Turn environmentally friendly?
A: Yes, Your Turn is vegan, cruelty-free, and made with clean ingredients. Its packaging uses recyclable materials and renewable wind energy.
Q: Where can I buy Your Turn by Billie Eilish?
A: Your Turn is currently available on billieeilishfragrances.com, with plans for a wider release at Ulta Beauty and other retailers in spring 2025.
