Honda just dropped a serious bombshell at CES 2025—introducing not one but two futuristic EV prototypes dubbed the “0 Saloon” and “0 SUV.” The real talk of the show, though, was the debut of Honda’s new logo—the brand’s first major emblem revamp since 1981. If you’re looking for a sign that Honda is stepping up its EV game, this new “H” is the literal calling card.
A Tip of the Hat to Honda’s History
These prototypes wore a wider, streamlined “H” that ditches the trusty square frame. Here’s the kicker: this “new” badge traces back to Honda’s original 1961 design, which had a similarly sleek shape before evolving into the boxy version we’ve known since the ’80s. And let’s not forget the earlier era—from 1947 to the end of the ’60s—when Honda plastered its iconic “wing” logo on everything from motorcycles to race cars.
Future-Forward Branding
On top of the emblem, Honda also showcased a fresh “Honda” wordmark on the back of one prototype. It’s a modern sans-serif that screams “EV future,” fitting for the brand’s upcoming 0 Series lineup. Let’s be real: a streamlined logo feels like a must-have if you’re planning to sell loads of futuristic electric vehicles. With the 0 Saloon and 0 SUV slated for a 2026 release, Honda’s transformation clearly isn’t stopping at the powertrain.
EV Branding Wars
Honda isn’t the only automaker flexing its design muscles for the electric era. Audi, for example, is rolling out sleek sans-serif badging on its EVs—at least in China. And Jaguar recently served up a radical rebrand that’s got automotive forums buzzing. But Honda’s new logo might just be the most nostalgic, bridging a nod to 1961 with tomorrow’s technology.
Looking Ahead to 2026
Although Honda hasn’t revealed precise delivery dates for the 0 Series, they’ve teased a 2026 release window. With the 0 Saloon and 0 SUV leading the charge—and that bold new H gleaming from the hood—it’s safe to say the new logo is only the beginning of the brand’s electrified future.
FAQs
- What is special about Honda’s new logo?
The new emblem marks Honda’s first major redesign since 1981, returning to a sleeker 1960s-era look that hints at the future of its EV lineup. - When will Honda release the 0 Saloon and 0 SUV?
Honda aims for a 2026 launch, though the exact dates haven’t been officially confirmed. - Why is Honda revamping its brand identity now?
The shift aligns with Honda’s move into electric vehicles, reflecting a modern, forward-thinking approach for its 0 Series. - What did Audi do with its EV logo in China?
Audi replaced its iconic four rings with a simple sans-serif “AUDI” wordmark, signaling a new design direction for its China-exclusive EVs. - How is Jaguar changing its branding?
Jaguar introduced a bold new brand identity, stirring mixed reactions among fans who have strong opinions about the British automaker’s heritage.
