Kim Kardashian Channels ‘Mermaid Vibes’ in Risqué Beach Shoot — Is a SKIMS Swimsuit Drop Coming?

When Kim Kardashian hits the beach, it’s never just a day in the sun. This week, the SKIMS mogul, 44, turned the Bahamas into her personal runway, staging not one but two sizzling photoshoots that left fans wondering: What’s she selling now?

The Look That Broke the Internet
Picture this: Kim, hair slicked back like a modern-day siren, wading into turquoise waves in a white T-shirt so sheer it’d make a tissue blush. Paired with cobalt-blue bikini bottoms, the outfit clung to her curves like a second skin as she dove under the surf, emerging with a grin that screamed, “Yeah, I know I’m killing this.”

“She’s giving Baywatch meets Blue Crush,” a source close to the shoot tells PEOPLE. “But with that classic Kim K confidence.”

Behind the Scenes: Glam Squad Goals
No Kardashian moment is complete without her A-team. Hairstylist Chris Appleton was spotted crafting her beachy waves, while the crew snapped pics of Kim striking poses on the sand — including a playful headfirst dive into the surf. “She was laughing the whole time,” adds the source. “This wasn’t just work; she was having fun.”

The Leopard Print Clue
By Tuesday, Kim swapped her wet tee for a leopard-print bikini — cheeky bottoms included — that hugged her famous curves. Eagle-eyed fans noticed the print mirrors SKIMS’ viral 2024 collab with Dolce & Gabbana. Coincidence? Unlikely. With SKIMS’ swim line still under wraps, insiders speculate this is a teaser. “The timing’s suspicious,” says a fashion insider. “She’s masterminding a drop.”

From Reality TV to All’s Fair
But wait — there’s more! Just weeks ago, Kim filmed a beach wedding scene for Ryan Murphy’s new drama All’s Fair, her follow-up to American Horror Story. Could this photoshoot be promo? “Unclear,” says a set source, “but Kim’s multitasking is next-level.”

Why We’re Obsessed
Let’s face it: Kim’s genius lies in blurring lines between business and pleasure. That wet T-shirt? It’s not just a look — it’s a mood. The way the fabric clings, the saltwater glistening on her skin… it’s aspirational, sure, but also calculated. Every drip whispers, “Buy what I’m selling.”

And honestly? We’re ready to swipe our cards.

Whether she’s launching SKIMS swim, hyping her acting gig, or just reminding us she’s the queen of buzz, Kim’s Bahamas saga proves one thing: Nobody plays the fame game better. Now, about that leopard bikini — how fast can we click “add to cart”?