Bella Hadid x Frankies Bikinis: 108 Pieces of Rodeo-Ready Swimwear and the Story Behind the Stitches

Bella Hadid’s Frankies Bikinis Collab Blends Y2K Glam With Western grit

When Bella Hadid and Francesca Aiello reunite, it’s less a collaboration and more a shared heartbeat. Picture this: two girls who once chased Malibu waves together now crafting a wardrobe that straddles saddles and shorelines. “This isn’t just fabric,” Bella tells me, her voice softening. “It’s a scrapbook.”

The collection? A love letter to sun-bleached denim, suede fringed with rebellion, and swimwear that whispers Y2K cowgirl. Imagine slipping into a gingham tankini, its straps cinched with a rodeo buckle that winks under desert light. Or a white eyelet crop top, embroidered with “Salt Water Eyelet” florals and Bella’s name—a detail so intimate, it feels like finding a diary entry stitched into the seams.

Francesca, ever the visionary, describes the process as “riding bareback through memory lane.” The duo shot the campaign at Alana O’Herlihy’s ranch, where dust motes danced around Bella atop a chestnut mare. “You can’t fake that kind of ease,” Alana remarks. “Bella rides like she’s breathing.”

But let’s talk texture. Crushed suede jackets rough enough to smell like saddle leather. Vintage-wash denim shorts that cling like a second skin. And those gemstones—oh, those gemstones—scattered across bikini tops like stars over a prairie. It’s a lineup that dares you to define it: Poolside or trailside? Why not both?

The Drops

Bella’s beau, Adan Banuelos—a cowboy whose Instagram could double as a John Wayne tribute—likely approves. But this isn’t just rodeo cosplay. It’s her: the Bella who’d rather mend a fence than pose at a podium. “Creating with Francesca felt like coming home,” she says. And isn’t that what fashion’s best moments are? Not trends, but truths—worn unapologetically, like dirt under fingernails or salt in your hair.

So mark your calendars, darling. This isn’t a collection. It’s a reunion.