Emily Ratajkowski Fronts Marc Jacobs’ New Dual Bag Campaign – Why It’s Already a Hit

Oh, darling, let me tell you about the bag that has everyone buzzing this season. If you’ve been searching for something timeless yet utterly modern, practical but still dripping with personality—well, Marc Jacobs has answered your prayers. Enter The Dual, a creation so effortlessly chic it feels like it was plucked straight out of our collective fashion fantasies.

You know how we all have that one piece in our closet we can’t live without? For most of us, it’s probably a little black dress or an impeccably tailored blazer. But now, there’s another contender for the title of “wardrobe MVP.” Yes, I’m talking about The Dual. This isn’t just any handbag; it’s a masterclass in versatility. Whether you’re running errands during the day or sipping champagne at night, this bag transitions smoother than silk slipping through your fingers.

Let’s talk details, shall we? Crafted from buttery-soft Italian leather, The Dual comes in three sizes—large ($495), medium ($420), and mini ($350)—each designed to fit seamlessly into your life. Some versions even feature sequins and embellishments, giving them a playful edge perfect for those who crave a bit of sparkle. And oh, the signature Marc Jacobs Daisy motif! It’s like a wink to the brand’s heritage—a reminder that while trends may come and go, true style endures.

Now, here’s where things get really exciting. Who better to embody the spirit of The Dual than Emily Ratajkowski herself? She’s the epitome of downtown cool meets uptown elegance, don’t you think? Styled by Jermaine Daley, EmRata stars in the campaign lensed by NY-based duo Mat+Kat. In one shot, she pairs the bag with denim, exuding casual confidence. In another, she rocks a mini-dress, proving that The Dual works as well on the red carpet as it does on the subway. Honestly, if anyone could make carrying a tote look sexy, it’s her.

And speaking of star power, the campaign doesn’t stop with Emily. Oh no, Marc Jacobs knows how to cast a room. Alongside Ratajkowski, you’ll find faces like Scarlett Teresa White (yes, Jack White’s daughter), Anok Yai, Georgia Palmer, and Rolf Schrader. Together, they bring a kaleidoscope of energy and individuality to the project, capturing what makes New York City such a magical place.

Of course, none of this would matter if the bag didn’t deliver—and deliver it does. At its core, The Dual is a celebration of duality itself. It’s structured yet soft, classic yet contemporary, understated yet unforgettable. Much like the city it hails from, it thrives on contrasts. You can sling it over your shoulder for a hands-free commute or carry it by its top handle for a more polished look. Either way, it feels like an extension of yourself.

I must admit, I wasn’t surprised when I saw Tracee Ellis Ross and Lisa Rinna sporting The Dual at Marc Jacobs’ Fall/Winter 2025 show earlier this year. These women understand the art of accessorizing—they know that sometimes, it’s not about the outfit but the finishing touch that ties everything together. And trust me, this bag does exactly that.

So, why does The Dual feel so right for right now? Perhaps because it taps into something universal: the desire for pieces that are both beautiful and functional. We live in a world where multitasking is practically a requirement, and The Dual rises to the occasion with grace and ease. It’s less about following trends and more about creating moments—moments that last.

If you ask me, investing in a Marc Jacobs bag is never a bad idea. From their iconic bucket bags to their cult-favorite minis, each design carries a legacy of innovation and craftsmanship. And now, with The Dual, the brand continues to push boundaries while staying grounded in what truly matters: making women feel unstoppable.

Go ahead, treat yourself. After all, life is too short for boring accessories.

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