Hollywood’s favorite web-slinger is now slinging something unexpected: beer. But don’t expect a boozy night out with Tom Holland. The Spider-Man star, 28, is doubling down on his sobriety journey with Bero, a non-alcoholic beer brand he credits for keeping him “on the wagon” — and, frankly, saving his social life.
“It scratches my itch,” Holland tells Variety candidly, cracking open a can of Bero’s Noon Wheat — a citrusy, dog-approved brew named after his and Zendaya’s schnauzer. “I wanted something that felt like a night out, but didn’t leave me with regrets.”
The actor, who first ditched alcohol during a life-changing Dry January in 2022 , says Bero’s crisp, malty flavors — think Orangina meets craft beer — let him savor the ritual of clinking cans with friends without the foggy aftermath. “I don’t feel like I’m missing out anymore,” he admits, recalling nights where he’d nurse soda water while co-stars sipped cocktails. “Now, I’m part of the party.”
But let’s rewind. Why beer? And why now? Holland’s venture drops amid a gold rush of celebrity-backed beverages — from Kendall Jenner’s 818 Tequila to Dwayne Johnson’s Teremana. Yet Bero stands apart, tapping into a $22 billion non-alcoholic market where authenticity is currency. “This isn’t a vanity project,” insists Holland, who personally taste-tested every batch with brewmaster Grant Wood . “It’s about creating a space where sobriety isn’t stigmatized.”
Crafting the Brand
Bero’s three flagship beers — Kingston Golden Pils, Edge Hill Hazy IPA, and the crowd-favorite Noon Wheat — are steeped in Holland’s story. The Pils nods to his London roots; the IPA honors his ballet school days. Each can, wrapped in gold and emblazoned with a fish crest (a wink to his hometown’s coat of arms), feels like a love letter to his journey .
“We wanted it to look like a premium beer,” says designer Alex Center of New York’s CENTER studio, who helped craft Bero’s heritage-meets-modern aesthetic. “No consolation-prize vibes” .
The Sober-Curious Boom
Holland’s timing is impeccable. With Gen Z drinking 20% less than millennials and “sober curiosity” spiking, Bero has already sold out twice since its October 2024 debut . Available at Target, Amazon, and Soho House, the $16 six-packs cater to a growing crowd swapping hangovers for hydration — without sacrificing taste.
“The Hazy IPA surprised me,” admits a Good Housekeeping tester, typically a beer skeptic. “It’s tropical, refreshing… like a vacation in a can” .
What’s Next?
Holland’s playing the long game. While he’s tight-lipped about expansion (“Quality over quantity”), rumors swirl about a Zendaya collab — sparked by her Instagram tease holding a Bero can . For now, he’s focused on normalizing sobriety, one sip at a time.
“Cheers to living enriched,” he toasts, clinking his Noon Wheat. And honestly? We’ll drink to that.
FAQs:
Why did Tom Holland create Bero?
To provide a “sophisticated” alcohol-free alternative after his own sobriety journey, which began with Dry January 2022 .
What flavors does Bero offer?
Three: Noon Wheat (citrus-forward), Edge Hill Hazy IPA (tropical), and Kingston Golden Pils (malty) — each named after Holland’s personal milestones .
Where can I buy Bero beer?
Bero is available online (Amazon, berobrewing.com) and at Target, with six-packs starting at $16 .
How does Bero compare to other non-alcoholic beers?
Critics praise its craft-beer depth and lack of “diet Coke” aftertaste, though Strava integration remains a gap .
Will Bero expand globally?
Currently U.S.-focused, but Holland teased a UK launch soon via Instagram .
