Selena Gomez, the multi-hyphenate force behind Rare Beauty, has yet again redefined how we approach our beauty routines. From her trailblazing Soft Pinch Liquid Blush to her ethos of celebrating individuality, Gomez has consistently proven that her brand isn’t just about makeup—it’s about connection, self-expression, and empowerment. And now, she’s taking us one step further with the launch of the much-anticipated Soft Pinch Liquid Contour, a product destined to become a staple in makeup bags everywhere.
Debuting tomorrow, this new addition to the Soft Pinch family is a modern reinvention of contouring, designed for anyone who wants to sculpt, define, and enhance their natural beauty. Unlike traditional contours that can feel heavy or cakey, the Soft Pinch Liquid Contour offers a weightless, second-skin finish that moves effortlessly with you. With a buildable formula that blends seamlessly into the skin, it promises to deliver a natural lift that flatters every facial structure. Sweat-resistant and long-lasting, this contour is perfect for everything from a busy day to a glamorous night out.
What makes this launch truly exciting is the inclusivity. Available in seven carefully curated shades, the Soft Pinch Liquid Contour caters to a wide range of skin tones and undertones. From deep, rich browns to fair, neutral hues, each shade is crafted to embrace diversity and celebrate uniqueness—a hallmark of Rare Beauty’s philosophy.
Rare Beauty’s launch announcement on Instagram featured a star-studded lineup of beauty influencers modeling the shades, showcasing how the product complements a variety of skin tones and textures. Faces like Daus Mendoza, Ja’Veonna Gordon, Lisa Joy, Vidya Gopalan, Anastazia Dupee, Melinda Berry, and Tatyana Lafata brought the contour to life, proving that it’s not just a product—it’s a celebration of individuality.
Whether you’re looking to subtly enhance your natural features or make a bold statement, the Soft Pinch Liquid Contour is designed to work with you, not against you. It’s versatile enough to conceal blemishes, diminish redness, and smooth out aging lines while still looking fresh and radiant. Starting tomorrow, you can find it at Sephora, Sephora at Kohl’s, and RareBeauty.com, priced at $28.
Rare Beauty has already revolutionized blush, and now, it’s poised to do the same for contour. This isn’t just makeup; it’s a movement.
